Celebrations Section

The celebrations section in a fashion magazine involved a lot of researching, conceptualizing, developing and executing the creative solutions of various tools in line with the magazine brand platform. This campaign was also  supported by efforts to elevate the brand equity through all customer touch points: flyers, point-of-purchase promotions, fashion posters, signs, display racks and shelves, packaging, labels & hang tags, windows, PR media tools (fashion lookbook and preview, special events, contests, etc.), promotional tools (gift cards, coupon and even more!